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Book Titles, Author Names, ISBN's

BUSINESS/GENERAL

Market Warfare: Leadership and Domination Over Competitors "Ed Hennessy tells you all the things you must know about your competitors—things they pray you'll never learn."
—Jay Conrad Levinson, author of the international bestselling Guerrilla Marketing series

"In the rough and tumble marketing wars, Ed Hennessy is my Yoda."
—Gary K. Wolf, author of Who Censored Roger Rabbit?

Nice guys finish last—especially in business. Marketing veteran Edmond "Hawkeye" Hennessy steps out of the trenches and hands you the weapons you need to take the corporate battlefield by storm. This book is basic training for business combat. Learn how to bridge the gap between marketing strategy and implementation. Find and banish the weak links in your company's armor. Size up your position in the marketplace, and learn tactics to take over your market segment. Hennessy reveals the trade secrets that will conquer your rivals.

Written for scrappy business warriors who hate to lose, Market Warfare is an essential field guide for competitive business. You will never back down from another corporate battle. Remember: Anything goes—and it's warfare.
Your Cost:
$18.95
Quantity
Kill the Editor Watch the movies, and you either think newspaper editors are seedy or seductive—out to save the world or out to ruin it. Kill the Editor finally gives us the inside scoop, boldly going where no book has gone before—into the relationship between readers and editors. John R. Irby had an illustrious career as a newspaper editor, but the years included countless letters with the full gamut of emotions—and he collected them in these covers. A must-read for anyone desiring to learn more about the human psyche and the human plight.

“Informative, engaging, funny, stimulating, provocative, and, above all, illuminating about the wondrous profession that is journalism.”
—Alex Tan, Director, Edward R. Murrow School of Communication, Washington State University

“Author John Irby takes us behind the scenes into a world of journalism that is far more fascinating, flawed, and fun than the one we read about in American newspapers.”
—David Demers, Washington State University

Your Cost:
$8.95
Quantity
Strategic Sales of Capital Equipment Sales Success Starts with Simple Strategies
The art of salesmanship has evolved to meet the demands of an increasingly competitive, global marketplace. Modern salespeople must now function as technical advisors, consultants and business development advisors to their clients and prospects, advises Dr. Volker Schatz in his book Strategic Sales of Capital Equipment.
Strategic Sales of Capital Equipment serves as a blueprint for growing your business by establishing solid, relationship-based sales. Dr. Schatz combines knowledge of basic applied psychology with a methodical approach to prospecting, interacting with various departments and end-users, discovering the primary decision maker and building relationships within the client company that bring more sales opportunities and higher margins per sale and increase customer loyalty.
Written primarily for those who sell complex, technical equipment, Strategic Sales of Capital Equipment is relevant to any sales professional, including those who sell consumer durables or tools of any kind. Become your clients' best business resource, and watch your sales soar!
Your Cost:
$19.95
Quantity
Winning Across Borders In this fast-paced, ever-changing business world, it is essential to stay current with the most up-to-date approaches for personal and organizational success. Winning across Borders includes ten data-filled chapters and three appendices presenting the opinions of more than one hundred business executives across numerous countries regarding their perceptions on several areas of business, including communication and information, finance and investment, technology, government and economy, the psychological impact of globalization, and international education. The authors—professional experts on globalization—draw upon these research findings to analyze the implications of globalization on contemporary business and management. If you are a business student, an academic, a corporative executive, or an entrepreneur—or aspire to be any of the above—Winning across Borders is definitely a book to add to your collection! Your Cost:
$16.10
Quantity
The Power Is in the Question: Demystifying Small Business Growth Using over twenty-five years of experience as a background, Stephen C. Flaherty engages small-business owners in a conversation that will help improve development and growth. He illustrates that questions have the power to uncover the dynamics at work in a business. Ranging from strategy, capital, and budgets to marketing, sales, coaching, and more, The Power Is in the Question is a valuable resource for any small-business owner. Your Cost:
$19.95
Quantity


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