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Beat the Press "Finally, a first-rate, easy-to-understand guide to effectively and successfully communicating with the media.

Beat the Press offers time- and field-tested strategies to handling the rough-and-tumble world of fast-paced,
sensation-driven reporters. Shirley Fulton and Al Guyant offer much more than an insider’s guide… the
ultimate how-to blueprint that should be required reading for every mid- to upper-level management
executive." —Wellington E. Webb, Mayor of Denver, Colorado
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